Case Study: Bankstown Sports Club

About the Client

Client Profile: Bankstown Sports Club (BSC) is one of the premier entertainment and leisure venues in New South Wales, Australia, catering to a diverse range of members and guests. With a commitment to enhancing the customer experience, BSC sought to leverage digital technology to communicate, engage, and entertain its patrons.

Client Needs: Bankstown Sports Club approached IDS Digital Displays with a comprehensive requirement to enhance the customer experience within their sprawling entertainment complex. The client envisioned an immersive environment that seamlessly blended technology, information dissemination, and aesthetics to engage visitors, improve wayfinding, ensure safety communication, and enhance program displays.

Solution by IDS Digital Displays

  1. Thorough Assessment and Analysis: IDS initiated the project by collaborating closely with Bankstown Sports Club’s team to comprehensively understand their existing IT infrastructure, connectivity capabilities, and power availabilities. This meticulous analysis formed the foundation for crafting a tailored digital display solution.
  2. Customized Hardware and Content Proposals: IDS devised various configurations and sizes of digital displays that were meticulously assessed and approved by BSC. The proposed displays were strategically positioned to cater to different touchpoints within the venue, facilitating content dissemination, wayfinding assistance, safety messaging, and dynamic program displays.
  3. Seamless Installation and Integration: IDS undertook the installation process with precision, activating the hardware and seamlessly integrating it with the IDS-supplied content management system. This integration involved collaboration with other stakeholders, including builders, point-of-sale fabricators, electricians, data integrators, and architects to ensure a harmonious implementation.
  4. Comprehensive Documentation and Training: IDS ensured that BSC was equipped to maximize the potential of the installed displays. The team provided detailed user manuals, installation instructions, and conducted extensive training sessions for BSC staff. This training covered both hardware operation and the efficient utilization of the IDS content management system.

Results and Benefits:

  1. Enhanced Customer Engagement: The strategically positioned digital displays effectively captured the attention of visitors, offering engaging and informative content that elevated their overall experience.
  2. Effortless Wayfinding: The digital displays facilitated seamless wayfinding, helping patrons navigate the expansive venue effortlessly.
  3. Safety Messaging: Important safety messages were conveyed in real-time, ensuring the well-being of visitors and adhering to regulatory requirements.
  4. Dynamic Program Displays: The dynamic displays allowed for flexible program updates, ensuring that guests were always informed about the latest events and activities.
  5. Integrated Solution: The collaborative approach of IDS in working with various stakeholders ensured a harmonious integration of the digital displays into the venue’s environment.
  6. Empowered Staff: Through thorough training and user-friendly documentation, BSC staff became proficient in managing both the hardware and the content management system, enabling them to provide exceptional service to visitors.

Client Satisfaction: Bankstown Sports Club expressed overwhelming satisfaction with IDS Digital Displays’ comprehensive solution. The transformed customer experience, efficient wayfinding, effective safety communication, and dynamic program displays aligned perfectly with the club’s objectives. IDS’s commitment to collaboration, detailed implementation, and comprehensive training left a lasting positive impact on BSC.

Conclusion: The successful implementation of digital displays by IDS at Bankstown Sports Club exemplifies the transformative potential of technology in enhancing customer experiences. By closely understanding the client’s needs, providing tailored solutions, and ensuring seamless integration, IDS Digital Displays not only met but exceeded expectations, leaving a significant mark on the entertainment and leisure landscape.

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Kiosks in Hospitality Sector

As hotels, restaurants, and bars strive to deliver better and more efficient services to their customers, many are turning to interactive kiosks and related technologies to help them achieve their goals.

According to the 2018 Lodging Technology Study, published by Hospitality Technology magazine, 61 percent of hotel operators questioned aim to raise their IT spending, with enhancing client loyalty being one of the top goals. And those visitors are enthusiastic about the shift to technology. According to PYMNTS.com, hotel check-in kiosks account for 11% of the overall interactive kiosk market, which grew at an average of 10.4 percent between 2013 and 2016. New capabilities like facial recognition and connection with mobile payment systems are expected to boost the value of kiosks in the hospitality industry.

Here are a few examples of how kiosks can be used in the hospitality industry.

Services provided by the hotel

Self-service check-in/check-out was one of the first kiosk-based services given by hotels, and it has proven to be one of the most popular. Guests can check in and leave, pay their money, and even get a keycard. The service is ideal for late-arriving guests who just want to get to their rooms as quickly as possible, as well as those who need to get back on the road.

In addition to those amenities, many business travellers are on their way to the airport after checking out, and they are frequently stressed for time. Allowing guests to print boarding passes and pay their bills at the kiosk can make the procedure go more smoothly. Kiosks may simply be designed to serve content in a variety of languages for businesses that cater to international travellers.

For larger hotels that host conferences or other events, a wayfinding kiosk offers event calendars and direct attendees to the right room. Kiosks also can be wont to allow guests to register for an onsite convention or fair , even allowing them to print name tags. Nearly every major hotel offers some kind of loyalty program, but they will be difficult for guests to trace . Kiosks are an excellent thanks to provide that functionality. First-time guests can check in for programs, special coupons, e-newsletters then forth, while existing members can check to ascertain what kind of rewards they’ll have earned.

One of the up-and-coming uses for kiosks during a hospitality setting is within the hotel restaurant and/or bar. Mirroring the self-order revolution already underway in QSR and fast-casual restaurants, hotels are increasingly using self-order kiosks in their dining operations as how to enhance the guest experience. Guests can use kiosks to put an order and/or settle a tab, or have those charges applied to their room bill.

In addition to assisting hotel operators with managing labor challenges, self-order kiosks are demonstrated to extend check averages through the utilization of suggestive selling. Guests can view the most recent menu items and see special prices and discounts. By integrating the software on the self-order kiosk with a loyalty program, any rewards earned are often automatically incorporated into the tab. Guests desire orders are more accurate because they’re directly involved in ordering, which perception can help improve a restaurant’s overall customer service. a group of kiosks or a tableside ordering and pay device can help speed up the checkout process by offering guests multiple places to order. consistent with the 2017 Customer Engagement Technology 

Study, 49 percent of diners want to use a mobile payment solution while 46 percent say the power to use it might actually influence restaurant selection. And instead of having employees spend their time punching orders into a point-of-sale system, they specialise in creating and expediting the food and interacting with guests. this will also increase the output of food delivered, leading to higher sales, lower labor costs and improved satisfaction.

Connectivity – A crucial Role

The enhanced visitor experience that arises from the use of IoT technologies in retail contexts is the most crucial benefit.However, experience enhancement is just one of numerous IoT benefits. Here are ways that connectivity can help you shop better:

Inventory should be optimised.

There are few things more aggravating than losing a transaction due to a lack of stock. It’s awful for the customer and bad for the business, but merchants can track how goods are selling and arrange replenishment deliveries accordingly by adopting IoT technology from product shelving to connected vending machines. IoT can also help retailers identify purchase trends, allowing them to order more of the most popular things and keep them in front of customers’ minds.

Connectivity enables retailers to update digital signage on the fly, resulting in more effective advertising and more sales. Data mining, for example, can disclose information about customer patterns and sales figures. This enables retailers to change signage over the air (OTA) to reflect real-time information, such as directing shoppers toward snow shovels, mittens, and snack items as they prepare for a sudden cold snap.

Customers who come in during the day are more likely to browse, but those who come in during the evening want to get in and out quickly. Cost-effective messages that alter to match real-time customer needs are possible with dynamic signage.

Providing a service similar to that of a concierge

Personal shoppers are now only available in high-end department shops and luxury boutiques, but this pricey service is destined to become totally democratised owing to mPOS technology. Sales associates will be able to rely on buyers’ online and offline behaviours to create a tailored experience that converts every shopper into a VIP by allowing them to learn more about a client’s store history.

You can work from wherever.

Stores will no longer need to establish fixed lines or waste retail space with enormous cashier stations since cellular-enabled POS systems will allow them to make a sale wherever a customer is. This buy-now method not only improves service and aesthetics, but it also helps to increase sales. Completing a transaction swiftly while the customer is basking in the glow of trying on a new piece of apparel reduces the likelihood that they will consider what’s in the store around the corner!

Growth of Interactive Kiosk in Retail Sector

Almost every day, a new study extolling the phenomenal expansion of the kiosk and automated retail industries is released.

According to a January 2019 report by Grand View Research, the global interactive kiosk market will reach $41.88 billion by 2025, increasing at a compound annual rate of 8.9% from current levels. Increased consumption in the retail sector will contribute to this expansion.

In a 2017 post on the retail news site RetailCustomerExperience.com, Luke Wilwerding, director of retail solutions at interactive touchscreen vendor Elo, argued that retailers of all sizes may profit from employing interactive technologies in-store.

Many merchants are experiencing the benefits of incorporating kiosks into their business.

To tackle the limitations of exhibiting the company’s customised closet designs in stores with limited square footage, California Closets, for example, is employing kiosks in its remodelled “Showroom 2.0” locations. Close rates and average order values have increased in stores where the kiosks have been installed.

Millennials are devoted online shoppers, but they still seem to crave the rush of physically entering a store, browsing, and selecting the ideal purchase. According to Deloitte’s 2018 Millennial Survey, about half of all young people still shop in a physical store at least once a week. It’s not just Millennials’ credit cards that are being swiped at checkout counters. According to the International Council of Shopping Centers, 93 percent of shoppers visited a brick-and-mortar store during the 2018 holiday shopping season. As a result, the potential for using linked services to enhance the shopping experience in physical locations is enormous.

Retailers whether you operate a virtual or real store, a customer’s technological experience can determine whether they buy or leave. Nike’s ‘House of Innovation’ omnichannel offers convenience features like mobile-checkout and customised lockers that can be operated using the customer’s smartphone. Audi is using virtual reality showrooms to offer a personalised, immersive consumer experience, while Topshop’s ‘VR waterslide’ experience lead to a 100 percent rise in swimwear sales. To create those experiences, a technologically advanced store needs have adequate connectivity. Data is generated as a result of customers using your store: what’s popular and what’s not, typical customer stay times, and what retains customers longer and therefore more likely to buy. All data that can be used to improve a customer’s experience while also increasing profits.